Trading is a special type of business that has been around for centuries. Here, it doesn’t matter what you’re selling. All you have to do is to have a clearly defined strategy and a flexible marketing structure.
If you run a trading business, here’s a framework for success based on actionable digital marketing strategy:
Attract more prospects
Generate more business leads
Close more sales for your trading business
Now, to attract more prospects, generate more business leads and close more sales then you need more traffic to your business. Pay-per-click advertising through Google ads allows you to target the right prospects and direct traffic to your business. Traffic alone may not lead to sales, and most often, 80% of your customers may not make a purchase right away on landing on your business page. So you need to find a way to capture leads for the purpose of remarketing. This is called lead capture. One way of doing this is by collecting emails. But note that people don’t really just drop their emails unless they’re getting something in return. So, you have to incentivize that in your campaigns.
For instance, you can direct traffic through Google ads and incentivize email registrations through discounts on first purchases. For instance, you can run a campaign to your trading business targeting keyword plus location (the keyword will be based on what you sell) and incentivizing with an offer, say Get 10% off first order!
This strategy can be adapted for interest-based targeting on Instagram and on Facebook.
This targeting for both keywords (Google) and interests (Facebook and Instagram) is easier, data-driven, and more precise if you’re working with the right tool such as Marketing Tech. Marketing Tech leverages data-driven automation that draws insights from behavioral and interest-based targeting AI solutions to drive your campaigns to the right prospects.
How does it work?
How MarketingTech can create and manage your business advertising
- Sign up for one of marketingTech's affordable packages
- Provide us with information about your business so your marketing consultant and the MarketingTech softwarecould build tailored and super targeted ad campaigns for you.
- The software generates a custom professional video for your business using the information you've provided
- We post that video to Facebook and Instagram advertising
- MarketingTech generates ads and post them on google search and display networks
- Our smart automated algorithm generatesbusiness specific videos ad headlines images and descriptions utilizing our super precise targeting automations to deliver your ads only to the most relevant audience in your chosen local area
- You can view a report showcasing your ads, ad performance, campaign statistics
- Our marketing expert will optimize your ad to get the most clients at your doorstep.
- A personal consultant will be assigned to you and in touch with you
Can I see a preview of the video you will create?
Get more clients today!