If you sell products that elicit an emotional response such as toys, then you know already that marketing them requires a specific type of marketing strategy. This is a special niche. Advanced digital marketing strategies involving FOMO (Fear-of-Missing-Out) will come in really handy.
FOMO uses psychological strategies that encourage people to take advantage of an offer before it latches off their fingers.
For instance, imagine selling an item at a discounted price and showing real-time stats of people that are buying the product and that the offer is limited and only lasts for a short time at such discounted offer.
Hence, FOMO requires a combination of three essential elements: social proof, urgency, and scarcity. That is, to be able to run effective campaigns in this niche, you must fulfill these elements to increase traffic to your toy shop and encourage in-store purchases.
One strategy to increase in-store traffic to your toy shop is by running Google ad campaigns and adopting the elements of FOMO in your campaign. Target keywords based on location and you can also target specific product types depending on the trending toys at that moment. Importantly, be very specific with your targeting. The audience in this category will most likely be children and parents alike looking to buy toys for their children.
That’s not all, also leverage social media advertising because your targets are also socializing on social media. You can use Marketing Tech to automate your ad campaigns and develop in-house strategies to increase in-store purchases through discounts, offers, and seasonal deals.
How does it work?
How MarketingTech can create and manage your business advertising
- Sign up for one of marketingTech's affordable packages
- Provide us with information about your business so your marketing consultant and the MarketingTech softwarecould build tailored and super targeted ad campaigns for you.
- The software generates a custom professional video for your business using the information you've provided
- We post that video to Facebook and Instagram advertising
- MarketingTech generates ads and post them on google search and display networks
- Our smart automated algorithm generatesbusiness specific videos ad headlines images and descriptions utilizing our super precise targeting automations to deliver your ads only to the most relevant audience in your chosen local area
- You can view a report showcasing your ads, ad performance, campaign statistics
- Our marketing expert will optimize your ad to get the most clients at your doorstep.
- A personal consultant will be assigned to you and in touch with you
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