Here’s a fundamental fact, people love their skin and they are willing to pay good money for a solution that works! To win big as a dermatologist, you have to take your online marketing as seriously as your offline marketing. Your digital marketing strategy should be a stellar advertising strategy that will continuously bring in more revenue streams.
Approach your dermatology practice marketing using these golden rules:
A content strategy that continuously builds authority and positions you as an expert in your niche.
A marketing approach that involves a continuous cycle of different offers and incentives in the form of discounts and skincare programs.
A nurturing campaign strategy that re-engages prospects and keeps existing clients coming back to your practice.
Personalized marketing that builds in personalized care services for prospects.
First, build your credibility online by building authority in the form of blog posts, uploading skincare tips on social media channels especially on Facebook and Instagram. Also, adopt a google ad strategy that involves offers and special discounts. For instance, you can run educational content on a certain type of skincare problem and run a Call To Action (CTA) to encourage people to schedule a free consultation.
This way, you’re building authority by sharing value and providing valuable and relevant content for your audience. While doing that, you’re also building trust and generating business leads via a free consultation. Through this means, you will be able to close more clients and help them with their skincare needs.
You can offer incentives such as discount offers for first-timers.
You can also reach more prospects by running Google ads. However, success with Google ads requires precise targeting so that your ads are only displayed in front of potential customers that are in need of your services. It is also fine to have more than one objective apart from generating leads.
The reason is that, sometimes, prospects today require more than one communication touchpoint before they eventually make a purchase from you. So, sometimes, a lead generation ad in the form of a free consultation schedule may work really well in the long run. Just ensure to follow up on prospects and build relevant customer relationships with them. Specific keywords such as skincare therapist near me, dermatologist near me can be used to generate free consultations.
Marketing Tech enables you to automate your Google ad campaigns and social media ads on Instagram and Facebook based on your campaign methodology.
How does it work?
How MarketingTech can create and manage your business advertising
- Sign up for one of marketingTech's affordable packages
- Provide us with information about your business so your marketing consultant and the MarketingTech softwarecould build tailored and super targeted ad campaigns for you.
- The software generates a custom professional video for your business using the information you've provided
- We post that video to Facebook and Instagram advertising
- MarketingTech generates ads and post them on google search and display networks
- Our smart automated algorithm generatesbusiness specific videos ad headlines images and descriptions utilizing our super precise targeting automations to deliver your ads only to the most relevant audience in your chosen local area
- You can view a report showcasing your ads, ad performance, campaign statistics
- Our marketing expert will optimize your ad to get the most clients at your doorstep.
- A personal consultant will be assigned to you and in touch with you
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