10 Free Tools to Promote Your Business Online (2022)
Every business aims to survive and expand. However, sustaining a business involves getting more sales. You'll need to promote the business to get it in front of potential customers. Thanks to the internet, things have incredibly become easier for business owners to promote their brands. With the numerous online digital marketing tools, there's a wider opportunity to make the business successful.
What’s more, the world is advancing fast, and digital marketing has become one of the vital aspects of business processes. Most potential customers use the internet more often than before; hence many businesses are using a solid marketing strategy with various marketing tools to enhance their businesses.
At MarketingTech.io, we can offer you a powerful and exceptional marketing solution to automate all your online campaigns. Also, we offer a free video that can be used for Facebook ads, Instagram ads and YouTube ads. Our experienced team will use our effective marketing solutions and social media accounts to help post your ads and promote your business on your social media platforms of choice. We will monitor your marketing campaigns and report the results to you accordingly.
If you're a beginner or you're not ready to invest money towards promoting your brand, there are many fantastic yet free online marketing tools to promote your business. Let's get to them:
The ability of a marketing team to organize duties can significantly determine how effective the marketing strategy would be. Every team member should understand the nature of the project, goals, and prospects of the project; that's one of the features of Trello.
Trello is free digital marketing that helps manage your projects effectively. With Trello, you can save yourself time and energy as it enables you to prioritize and facilitate your marketing initiatives. It allows your team members to review a project and make necessary changes before the project goes live. Setting a board takes only a few minutes, and your staff can easily join the board without delay.
HubSpot is one of the top-rated marketing tools, especially when sales, marketing, and CRM software are involved. Focusing on the marketing aspect, HubSpot has everything required for marketing a business. It offers a variety of benefits from attracting customers to closing customers; the marketing tool has stepped up the marketing game plan.
You'd probably understand the importance of a working marketing funnel; hence HubSpot gives you access to features like analytics, blogging, marketing automation, landing pages, blogging, emails, CTAs, social media, lead management, and website. It helps you streamline your business process by driving traffic to your website, generating leads, and increasing conversion rates. Many business owners, especially beginners, use the tool because it brings all the marketing plans together rather than having a diverse focus.
Undoubtedly, eight out of ten marketers use the email marketing strategy. Email Marketing isn't something any business would ignore. MailChimp has gained a reputation as one of the leading email providers and digital marketing tools.
The platform has over 12 million subscribers worldwide and has maintained its services as one of the best among competitions. More than 70% 0f B2B and B2C companies use MailChimp to promote their businesses. The platform allows you to send up to 12,000 emails monthly to up to 2000 customers. You can also upgrade to a higher package as your customer base expands.
Social Media is one of the popular strategies used by marketers to promote their brand. Almost every business now has a social media page due to the high engagement on the platforms. Hootsuite is a free online marketing tool that helps streamline your social media strategy processes by integrating the various social media platforms. With Hootsuite, you can schedule when to post content, analyze engagements, and monitor page feeds for free. It offers advanced features which you can access when you upgrade to a paid plan.
Google analytics should be part of your online marketing strategy as it's one of the best free online marketing tools you can get online. Analytics is a powerful digital tool that allows you to track visitors' activities on your website once you add the analytics code. Some people consider it an exclusive traffic tool, but you can use the tool for more than traffic purposes. The data you get from the analytics can help you adjust your strategies to get better results. For instance, you can discover the keywords that drive traffic the most to your site and utilize it effectively to promote your business.
WordPress is your best bet, especially if you're running a website or blog. Many people perceive the platform as the best choice when it comes to content marketing. Generally, WordPress closely intertwines with the Search Engine Optimization (SEO) strategy. So while creating quality content, you also ensure the content is SEO optimized.
Using WordPress gives you access to the best Content Management System where you manage your marketing strategy for free; you only pay for the host. Once you've installed the all-in-one SEO Pack plugin, WordPress allows you access functionalities like Auto-generation of META tags, XML Sitemap Support, and Canonical URLs.
People are attracted by what they see, and that's why the content format with the highest engagement in content marketing is visual content. Infographics, pictures, and videos are some of the easiest ways to promote your business. You can aim to get more engagements by designing custom visual content for your target audience.
A digital marketing tool like Canva can help you design visual content relevant to your business. Canva is an online marketing tool that allows you to create free custom infographics, logos, and sales proposals. It also offers templates and inbuilt themes to make things easier for you.
Keyword research can be challenging and expensive to do. Generally, free software may not offer many features, but Ubersuggest isn't just like the conventional free software out there. UberSuggest allows you to search for keywords and perform up to three keyword searches for free; it provides relevant ideas and suggestions for you. It's also ideal for beginners as the platform is easy to navigate.
Moz Local is a powerful digital tool that helps businesses amplify their digital presence. It allows you to list your site in places like Google and Yelp. It gives you an edge in the competition and provides relevant information that helps you make better business decisions such as keyword competitiveness, organic ranking, and virtual appearance.
BuzzSumo is generally ideal for people who are just starting out on their businesses. The digital tool provides information that helps you understand your competition better and the kind of content that performs best on search engines. The information you get enables you to make relevant decisions that achieve better results when creating content subsequently.
It's not unusual that most beginners get confused when it comes to using digital marketing. However, with time, things become easier. Most businesses are now relying on digital marketing to promote their businesses as it has produced more results than offline marketing. If you're keen on promoting your business, we recommend that you try out these free online tools we've listed above and see how well you'll stand among competitors.